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Warby Parker
2010s   accessory   American   brand   e-commerce   eyeglasses   fashion   hipster   New York   New York City   North American   startup   sunglasses   USA   vintage   Warby   website   
Warby Parker is an American company selling prescription eyeglasses and sunglasses. Warby Parker sells online only, and has a limited number of showrooms in the United States. By avoiding the overhead of physical stores, the company is able to lower the cost of its glasses by a significant amount; generally, to $95. Along with the low cost, the company is known for selling frames —sometimes described as hipster or retro-style— that have been praised by the likes of Vogue, GQ and others. To augment online ordering, they allow users to both virtually try on pairs using a photo, as well as letting customers order multiple pairs for a short trial.
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